Casual-Dining Dining Establishment Franchise Reports Outstanding Advancement Returns Thanks to Franchisee Resiliency, Non-Traditional Opportunities and Continued Innovations
Dallas, TX ( RestaurantNews.com) In spite of the financial challenges of in 2015 and the massive effect they left on the restaurant industry as an entire, Boston’s Pizza Restaurant & Sports Bar announced its franchise system still accomplished an outstanding 20%new unit/restaurant increase and is now on speed to double in size by the end of 2023.
In Addition, the Dallas-based, casual-dining dining establishment franchise popular for its unbelievable food and lively environment is experiencing higher sales in 2021 exceeding 2019 equivalent, pre-COVID numbers while likewise opening four brand-new restaurants in 2020.
” What we and our owners accomplished in 2020 is nothing except unbelievable,” stated Ryan Reeves, vice president of franchise sales and advancement for Boston’s. “Like lots of people said, the truths of 2020 were unmatched, and we had to develop a strategy that not just focused on the survival and success of our current franchisees but likewise put us in position to grow when we came out on the other side. We had the ability to create a plan that did simply that, and we could not be more happy for and pleased of our terrific group of steady franchisees. They put their steady trust in us, and it’s paying great dividends now.”
Great Strategy Produces Greater Development
As Reeves mentioned, Boston’s– a restaurant idea heavily reliant on the in-person dining and community-focused experience– was able to get rid of the restrictions of last year thanks in big part to the strength of its COVID response strategy and the resiliency its owners showed in the face of uncertainty.
The franchise quickly rotated at the beginning of the pandemic, shifting their focus and refining their operations to consist of curbside pickup, shipment and online purchasing. These new avenues for profits assisted supplement preliminary losses from an absence of indoor dining and is now creating even greater revenue opportunities for new and current owners alike. It likewise permitted Boston’s dining establishments to better serve today and tomorrow’s visitors– a growing number of whom are prioritizing convenient buying approaches.
Additionally, Boston’s supported its owners throughout the worst months of the pandemic with steps like delaying royalty payments and easing other monetary burdens.
Boston’s is set to open 5 extra restaurants this year and has a deal in development that will produce 4 more future places in the Southwest. In addition to new prospects investing in the brand, Boston’s is seeing comprehensive organic growth as well with signed advancement agreements that might bring up to 18 brand-new locations throughout the country.
” Altogether, these efforts are a reflection of our core company worths in taking care of our franchisees and producing a rewarding investment for them that supports the communities in which they operate,” said Reeves. “It’s our devotion and nimble support structure that has shown to be really appealing to a growing number of prospects.”
New Doors for Development
In referral to Reeves’ beliefs above, more and more franchisee candidates are looking to Boston’s as a sound financial investment chance– and it’s not limited to its normal franchisee personality, either.
In reality, in 2021 80%of Boston’s openings will be non-traditional locations; end-cap, inside or nearby to hotels, like the brand-new locations in Marriott and Holiday Inn properties. Interest in second-generation and conversion chances is on the rise.
The franchise has actually likewise seen a considerable uptick in natural prospect leads given that the start of2021 Furthermore, the pending arrangement that will bring 4 future shops to the Southwest will bring the brand name into markets Boston’s development team has been considering for several years.
” We’re seeing new candidate interest in cities where there’s an opportunity to develop the Boston’s brand for the first time,” Reeves said.
Boston’s is aiming to continue its expansion with non-traditional opportunities and inside previously-untapped markets that are ripe with capacity.
Development Breeds Future Success
Looking ahead, Boston’s is focusing on a few crucial efforts that will help set their franchisees, current and future, up for success.
This consists of steps like a brand-new restaurant model, which is currently being explored within Canada. This brand-new restaurant features a more effective design, 30%smaller sized than pre-COVID prototypes. Boston’s is likewise looking at portable tablets for service– to help enhance performance in between buying and kitchen area, get rid of errors, decrease labor expenses, and most significantly impact the visitor experience. In addition, Boston’s is checking out virtual concepts/ghost kitchen areas along with a lower cost third-party delivery collaboration.
Ultimately, all of these innovations will have to sustain Boston’s long-time goal of developing community-focused, family-friendly experience. It’s what has actually set the franchise apart for decades, and it’s what will drive development moving on.
” As restaurants re-open and restrictions are raised, our guests aspire to return to their local Boston’s,” states Katie Borger, VP of Marketing for Boston’s. “We’re becoming aware of waves of individuals who can’t wait to get together with loved ones in a fun, welcoming environment, and that’s what we provide. We eagerly anticipate bringing that long-awaited experience back to loyal and new visitors alike.”
Join the Boston’s Group
Boston’s and its franchisees are backed by 50- plus years of industry-leading functional systems. Throughout The United States And Canada, Boston’s sees $1.1 billion in system-wide sales, with more than 400 locations throughout Canada, the United States and Mexico.
For more details about the Boston’s franchise chance, please visit https://www.ownabostons.com
Boston’s is both a family-friendly casual dining restaurant and an energetic sports bar, all under one roof. For over 50 years, Boston’s has specialized in supplying a relaxing environment and food from scratch to parties of all sizes. With sales exceeding $1 Billion in system-wide gross sales, Boston’s grows through franchising and is presently looking to broaden around the US and Mexico.